Remember when Bench closed its doors on December 27—practically overnight—and everyone collectively gasped at their screens? If you’re a small or medium-sized business owner who used the platform, you probably felt that wave of panic: Wait, who’s got my books? How do I trust these online platforms?
Then came the news that Employer.com would acquire Bench, stirring up more questions such as “Is my data really safe?”
Bench’s abrupt shutdown was more than a public relations nightmare for the brand (and its subsequent buyer). It was a major wake-up call for anyone who has ever typed “cheap online bookkeeping” into Google.
Sure, Bench had been a big name in the DIY bookkeeping space for a while. But the cautionary tale here is crystal clear: the bargain-basement providers—where you have no idea who’s actually handling your finances—might not offer the solid financial foundation you thought they did.
Technology isn’t the bad guy here – in fact, tech products are making it easier than ever for tax and accounting professionals to deliver the high-value services they want to provide, and that ultimately help clients like you. AI and automation are game-changers, helping to reduce tedious tasks and allow humans to focus on strategic thinking. That’s a huge win.
But here’s the thing: if AI is the engine of your finances, you still need a driver who knows how to steer. It’s kind of like trying to win the Indianapolis 500 with Mario from Mario Kart, instead of Mario Andretti. That is because a tool—no matter how powerful—can only do what it’s told.
For instance:
AI can sort data in seconds
AI can auto-categorize expenses
AI can generate reports you barely need to glance at
Yet AI can’t console you during a tax crisis. can’t sit down to develop an actual plan that factors in your business’s growth, your personal goals, and today’s uncertain economic climate.
Ever tried to negotiate with the IRS with just a chatbot? Did you get anywhere? Exactly.
We see nuances: A human accountant reads between the lines. We can spot hidden deductions or signals that your business is about to explode—or implode.
We speak human: Your finances may benumbers, but your livelihood is people. You need someone who speaks your language, not just “Balance Sheet 101.”
We adapt: Economic and regulatory changes are constant. What worked a year ago might be irrelevant today. An experienced pro has their finger on the pulse.
That’s exactly what Bench’s former customers thought. Until it wasn’t.
They believed they could hand over their bookkeeping to a semi-automated system—and walk away. But when Bench imploded, the question everyone asked was: Who do I even call?
Some business owners think, “I can’t afford a high-quality accountant.” But let’s flip that around:
How much money are you losing with patchy books?
How many tax benefits are you missing out on because the software didn’t prompt you correctly?
How many sleep-deprived nights did you waste worrying about inaccurate numbers?
When you invest in a proper accounting expert, you’re not just paying for someone to do your books. You’re buying peace of mind and confidence to make bigger moves in your business.
Here’s the truth: AI isn’t the villain. It’s an incredibly powerful sidekick – the Robin to your Batman, if you will. Imagine being able to offload all that repetitive data entry so your advisor can dive into high-level strategy.
But that only works when you pair AI with a trusted human partner. If Bench’s story taught us anything, it’s this:
Make sure you know who is behind the technology.
Choose expertise over a rock-bottom price tag.
Keep an actual human in your corner—someone who’s been there and gets your specific financial challenges.
If you’re rethinking your relationship with your current bookkeeping platform—good. This is your chance to break free from the “cheaper is better” trap and put your money where it actually counts: in building a partnership with a real-life expert.
Ready to talk specifics? Let’s discuss how we can integrate the best AI tools and real human smarts to keep your books pristine, your taxes optimized, and your business on a solid footing.
Want to know how a qualified tax and accounting pro can bring clarity and confidence to your finances—while still leveraging the best of AI? Reach out to our firm for real advice. It’s time to invest in your business’s financial future without getting blindsided by the next “cheap solution” meltdown.
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